The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 8 Issue 2, ECRM Special Issue Part 1 / Dec 2010  pp63‑162

Editor: Ann Brown, David Douglas, Marian Carcary, Jose Esteves

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A Grounded Case of Enterprise Acquisition  pp63‑72

David Douglas

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Contextual Sensitivity in Grounded Theory: The Role of Pilot Studies  pp73‑84

Miguel Baptista Nunes et al

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Looking for Clues about Quality: A Multilevel Mixed Design on Quality Management in Greek Universities  pp85‑94

Antigoni Papadimitriou

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As methodology, mixed methods (MM) provide a means to facilitate and explain several complex phenomena across various disciplines. Tashakkori and Creswell (2008), identified a nurturing and dynamic intellectual community as one that encourages scholarly debate and intellectual risk‑taking as well as developing graduate students as stewards of their disciplines. Therefore, the purpose of this paper is to describe how a multilevel mixed design was applied to a research project designed to investigate the adoption of quality management in Greek universities through the lens of neo‑institutional theory. Appropriate research design is a critical choice when performing organizational research, especially when the research lacks previous precedents; thus, this gap in the literature empirically investigated these issues by using MM, which led to a process in design development and compatibility to overcome many challenges. This paper presents part of the methodological and pragmatical rationales that guided the choice to use a multilevel study mixed method design by using both concurrent and sequential data collection at the macro, meso, and micro levels in Greek universities. 


Keywords: multilevel mixed design, quality management, higher education, neo-institutional theory


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The Application of Mixed Methods in Organisational Research: A Literature Review  pp95‑105

Jose Molina Azorin, Roslyn Cameron

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Subtextual Phenomenology: A Methodology for Valid, First‑Person Research  pp106‑118

Jocene Vallack

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Using Focus Groups in Studies of ISD Team Behaviour  pp119‑131

Colm O’hEocha, Kieran Conboy, Xiaofeng Wang

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Identification and Motivation of Participants for Luxury Consumer Surveys  pp132‑145

Klaus Heine

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Seizing the Opportunity: Using Availability Samples in Policy Programs for Creating Relevance in Broader Contexts  pp146‑155

Lien Beck et al

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Taking Stock of Research methods in Strategy as practice  pp156‑162

Ramya T Venkateswaran, Ganesh N Prabhu

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