The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 8 Issue 2, ECRM Special Issue Part 1 / Dec 2010  pp63‑162

Editor: Ann Brown, David Douglas, Marian Carcary, Jose Esteves

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A Grounded Case of Enterprise Acquisition  pp63‑72

David Douglas

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Contextual Sensitivity in Grounded Theory: The Role of Pilot Studies  pp73‑84

Miguel Baptista Nunes et al

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Looking for Clues about Quality: A Multilevel Mixed Design on Quality Management in Greek Universities  pp85‑94

Antigoni Papadimitriou

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The Application of Mixed Methods in Organisational Research: A Literature Review  pp95‑105

Jose Molina Azorin, Roslyn Cameron

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Subtextual Phenomenology: A Methodology for Valid, First‑Person Research  pp106‑118

Jocene Vallack

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Using Focus Groups in Studies of ISD Team Behaviour  pp119‑131

Colm O’hEocha, Kieran Conboy, Xiaofeng Wang

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Identification and Motivation of Participants for Luxury Consumer Surveys  pp132‑145

Klaus Heine

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Seizing the Opportunity: Using Availability Samples in Policy Programs for Creating Relevance in Broader Contexts  pp146‑155

Lien Beck et al

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There is a growing interest within research in management studies to regard ‘organizational practice’ as a highly relevant field of empirical observation. Planned change projects turn out to be promising platforms for theorizing about practice, theory testing, and the innovation and improvement of organizational practices. However, natural contexts can also seriously limit the possibility to transfer the outcomes to broader contexts. Both external and construct validity are evidently a matter of serious concern in this kind of research. Field researchers are placed for difficult assessment of the strengths and weaknesses of their data set. What is the richness and added value of the data, what are the flaws that limit their value for other contexts, and what can be done to reduce the potential threats to external and construct validity? The present paper offers a practical roadmap that leads field researchers through a number of basic design considerations. The steps in the roadmap are illustrated by examples from a large‑scale strategic development program for SMEs in the Euregion Meuse‑and‑Rhine. 


Keywords: field research, external validity, induction, statistical generalization, theoretical generalization


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Taking Stock of Research methods in Strategy as practice  pp156‑162

Ramya T Venkateswaran, Ganesh N Prabhu

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