The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 8 Issue 1 / Sep 2010  pp1‑62

Editor: Ann Brown

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Characteristics of Single‑Item Measures in Likert Scale Format  pp1‑12

Aliosha Alexandrov

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The Factors that Influence Adoption and Usage Decision in SMEs: Evaluating Interpretive Case Study Research in Information Systems  pp13‑24

Japhet Lawrence

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Strategies for Gaining Access in Doing Fieldwork: Reflection of two Researchers  pp25‑34

Satirenjit Kaur Johl, Sumathi Renganathan

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Group Model Building Using System Dynamics: An Analysis of Methodological Frameworks  pp35‑45

Celine Berard

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Organizational Inquiry as a Rhetorical Process: The Role of Tropes in Organizational Theory and Methods  pp46‑62

Sandy Green, C. Murat Alpaslan, Ian Mitroff

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We develop a discursive understanding of organizational inquiry in order to challenge the status quo characterized by a positivistic approach to organizational inquiry. Specifically, we reconceptualize organizational science as an inherently rhetorical process. We propose that the language of theories and methods used within a particular paradigm move from figurative to literal and back to figurative, following a distinctive topological sequence from metaphor to metonymy to synecdoche to irony. We also link the researchers use of four master tropes to particular types of scientific reasoning as well as to particular types of scientific tools. We discuss the research implications of the rhetorical model of organizational science. 


Keywords: rhetoric, positivism, semiotics, theory, method


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