The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 7 Issue 1, ECRM 2009 / Dec 2009  pp1‑116

Editor: Ann Brown, Joseph Azzopardi, Frank Bezzina

Download PDF (free)

Researching Spirituality and Meaning in the Workplace  pp1‑10

Carole Brooke, Simon Parker

Look inside Download PDF (free)

The Research Audit Trial — Enhancing Trustworthiness in Qualitative Inquiry  pp11‑24

Marian Carcary

Look inside Download PDF (free)

Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality  pp25‑38

Klaus Heine

Look inside Download PDF (free)

Research Methods — a Case Example of Participant Observation  pp39‑46

Jessica Iacono, Ann Brown, Clive Holtham

Look inside Download PDF (free)

Claiming the Streets: Feminist Implications of Psychogeography as a Business Research Method  pp47‑54

Deborah Knowles

Look inside Download PDF (free)

Developing a new Perspective on Leadership Theory: From a Tree of Knowledge to a Rhizome of Contingencies  pp55‑66

Chris Mortimer

Look inside Download PDF (free)

Researching Organizational Culture Using the Grounded Theory Method  pp67‑74

Noel Pearse, MacDonald Kanyangale

Look inside Download PDF (free)


Researching organizational culture using the grounded theory method is intuitively logical, given the ease of conceptualising organizational culture as a basic social process. In spite of its intuitive appeal, there are numerous challenges along the research voyage that could facilitate or jeopardise the unsuspecting researcher's investigation. The aim of this paper is to alert prospective researchers, to some of the critical considerations that arise when designing and conducting research of this nature. The paper first tackles issues that are related to the conceptualisation of organizational culture as the phenomenon of interest, before turning to the research design implications. Research considerations that are related to the conceptualisation of organizational culture and the formulation of the research, include (1) the school of thought that the researcher embraces and the implications of its research traditions; (2) the assumptions made about the nature of organizational culture (such as its degree of uniformity or variation, its definition and construction, and its stability and development over time) and the implications for its investigation; (3) the contextual characteristics of the study (such as the size of the organization being investigated) and their implications for the manifestation of organizational culture; and (4) the researcher's values and interests and their implications for accessing credible data. Other than the implications of conceptualisation of organizational culture on the formulation of the research problem, further research design considerations discussed include (1) aligning the researcher's ontological and epistemological assumptions with the assumptions made about organizational culture; (2) identifying sources of data and techniques for its collection, that are appropriate to the conceptualisation of culture and its temporal characteristics in particular; and (3) reconciling the level of data collection with its level of analysis in order to aggregate and reconcile various individual perspectives of a collective social construct. 


Keywords: grounded theory, organizational culture, research design


Share |
Challenges of Multicultural Data Collection and Analysis: Experiences From the Health Information System Research  pp75‑82

Reetta Raitoharju, Eeva Heiro, Ranjan Kini, Martin D'Cruz

Look inside Download PDF (free)

Fact‑Based Understanding of Business Survey Non‑Response  pp83‑92

Karsten Boye Rasmussen, Heiko Thimm

Look inside Download PDF (free)

Googling Companies — a Webometric Approach to Business Studies  pp93‑106

Esteban Romero-Frías

Look inside Download PDF (free)

Mixed Methodology Approach to Place Attachment and Consumption Behaviour: a Rural Town Perspective  pp107‑116

Maria Ryan

Look inside Download PDF (free)