The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 2 Issue 1 / Jul 2003  pp1‑77

Editor: Frank Bannister

Download PDF (free)

A Critique of Using Grounded Theory as a Research Method  pp1‑10

George Allan

Look inside Download PDF (free)

Supporting information literacy for starting MBAs through action research  pp11‑20

Ann Brown, Martin Rich, Clive Holtham

Look inside Download PDF (free)

Gender disparity in organisation and the resultant human resource mismanagement: A case analysis  pp21‑36

Ronald B. Crawford

Look inside Download PDF (free)

Inductive theory generation: A grounded approach to business inquiry  pp37‑44

David Douglas

Look inside Download PDF (free)

Getting results from online surveys — Reflections on a personal journey  pp45‑52

Rachel A. McCalla

Look inside Download PDF (free)


In this paper we present a personal reflection on the implementation of an online survey, highlighting the tradeoffs between the potential benefits and pitfalls. It is argued that casting your net out too wide, in a bid to maximise responses can result ultimately in a low response rate. We evaluate the experience of completing an online survey from the perspective of both the researcher and the respondent to outline the dynamics of the completion and submission process. Finally, in a bid to assist those interested, a review of some of the online survey tools is presented. 


Keywords: Questionnaires, Surveys, Research Design, Research Process, Design and Implementation, Stakeholder Perspectives


Share |
Knowledge management: A critical investigation  pp53‑60

Stephen K. Probert

Look inside Download PDF (free)

Discourse analysis and complex adaptive systems: Managing variables with attitudes  pp61‑68

Charl Walters, Roy Williams

Look inside Download PDF (free)

Telehealth in the UK: A critical perspective  pp69‑77

Ela Klecun-Dabrowska

Look inside Download PDF (free)