The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 18 Issue 2 / Dec 2020  pp72‑190

Editor: Ann Brown

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Assessment of Conventional and Advanced Methodologies: Application of Configurational Approach and Fuzzy Set Theory in Emotional Labor Research  pp72‑83

Saman Javed, Noshaba Batool

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Application of configurational approach and fuzzy set theory on social and behavioral science variable models needs more attention. Few social science researches have employed configurational methods of research to empirically investigate a research question. On the front of exploring unique and innovative ways of investigation, this paper discusses the application of fuzzy set theory in social sciences. The study primarily takes a model of emotional labor and employee well‑being as a case example to depict how configurational models are developed. The study examines emotional labor and well‑being, not as predictor or criterion variables, but rather as conditions and outcome. The study also distinguishes between correlational and configurational method of research and adopts a descriptive approach by taking five research papers that examine social and behavioral science constructs from a configurational approach. Scarcity of literature in the crossover between the mathematical models and social sciences, particularly for the respective variables, call for a study that can clarify the initial queries surrounding fuzzy set models and pave the way for future empirical studies. The research concludes that utilizing mathematical models like fuzzy set theory, configuration and qualitative comparative analysis in social sciences can break monotony and bring newness in approaching as well as addressing a research query. This paper draws attention towards exploring new avenues in research methodologies. Application of newer methods would not only increase the rigor and precision of research findings but also assist in approaching a research area from multiple angles thereby enhancing the research quality. 


Keywords: Configuration, Fuzzy Sets, Qualitative Comparative Analysis, Emotional Labor, Employee Well-Being


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Pedagogy and Evaluation: The Challenge for Business and Management Degree Courses in the 21st Century  pp84‑99

Ann Brown, Martin Rich

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Business School Teaching of Research Methods – A Review of Literature and Initial Data Collection for Undergraduate Business School Students  pp100‑114

Anthony Mitchell, Martin Rich

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The Three Positions for Interorganizational Interventionist Researcher: Navigating in the Supplier‑Customer Dyad  pp115‑128

Vesa Tiitola, Jouni Lyly-Yrjänäinen, Teemu Laine

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Experience Sampling Methodology: A Systematic Review and Discussion for Organizational Research  pp129‑141

Ozge Can

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A Reflection on SSM as a Critical Social Action Research Method: Towards Improvement of Project Governance  pp142‑152

Carin Venter

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The Discovery of Grounded Theory Practices for Software Engineering Research  pp153‑165

Rozilawati Razali, Mashal Kasem Alqudah, Dzulaiha Aryanee Putri Zainal

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The Research Audit Trail: Methodological Guidance for Application in Practice  pp166‑177

Marian Carcary

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Teaching Research Methodology: Everything’s a Case  pp178‑188

CD Reddy

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Editorial for EJBRM issue 18 volume 2  pp189‑190

Ann Brown

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