The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 18 Issue 1 / Jan 2020  pp1‑71

Editor: Ann Brown

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Let the Data Speak: Using Rigour to Extract Vitality from Qualitative Data  pp1‑15

Alistair J Campbell

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Formative Measurement Scale Development: An Example Using Generalized Structured Component Analysis  pp16‑26

Dawn Hall, Joshua D. Shackman

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Deconstruction of a Multi‑Embedded Supply Chain Coordination Problem Using Mixed Methods  pp27‑43

Oluka Pross Nagitta, Marcia Mkansi

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Reimagining Academic Writing in Academia 4.0 to De‑incentivise Plagiarism  pp44‑55

Anthony Stacey

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Trade‑Association Endorsements, Postal & Online Responses, and Other Factors Affecting Response Rates: Reflections on a Survey of Micro‑Firms  pp56‑69

Marc E. Betton, J. Robert Branston, Philip R. Tomlinson

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Researchers using survey‑based methods must do everything they can to enhance their response rates in order to improve the robustness and validity of the data they collect for analysis. Extant literature has explored several techniques to do this across many contexts, including experiments/meta‑analyses. This paper addresses two particular deficits by considering the difficult context of micro‑firms and also the impact of trade‑association endorsement (rather than sponsorship). This is done by conducting an in‑depth ex‑post review of a single, successful survey case conducted and utilised in a study of English tourism firms and regulation. We explore several factors: the type of trade‑association support (including levels of endorsement, access to member firms, and messages sent on behalf of the research team); postal versus online questionnaires; message type/frequency; and the importance of giving respondents an opportunity for open comments. The paper ends with a comprehensive set of suggestions for future researchers. 


Keywords: Survey methods, response rate, online questionnaires, trade-associations, endorsement, sponsorship


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Book review: Pat Bazeley’s ‘A practical introduction to Mixed Methods for Business and Management’  pp70‑70

Reviewer - The Editor Ann Brown

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Editorial for EJBRM issue 18 volume 1  pp71‑71

Ann Brown

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