The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 16 Issue 3 / Oct 2018  pp103‑172

Editor: Ann Brown

Download PDF (free)

A Review of Mixed Methods, Pragmatism and Abduction Techniques  pp103‑116

Anthony Mitchell

Look inside Download PDF (free)


The purpose of this paper is to propose that mixed methods research is complementary to traditional qualitative or quantitative research, also that pragmatism is an attractive philosophical partner for mixed methods. A key feature of mixed methods research is its methodological pluralism that can lead to superior research. The research question is whether ‘pragmatism’ as a philosophical choice to combine positivism and interpretivism can lead to an appreciation of 'what works' in practice? (Tashakkori & Teddlie, 2010). The paper posits that pragmatism supports the use of different research methods and that a continuous cycle of inductive, deductive and when appropriate, abductive reasoning, produces useful knowledge and serves as a rationale for rigorous research. Firstly, the so called “paradigm wars” of quantitative or qualitative analysis are briefly reviewed; and the tenets of pragmatism are explained. A comparison is made of the different approaches and the value of applying abduction techniques to ‘surprising facts or puzzles’. Secondly, the literature regarding the ubiquity of abduction techniques is explored. Third, two recent empirical case studies in the airline and engineering sectors are summarised. Abductive thinking was key to explaining empirical phenomenon relating to competition, and in particular how leading UK and German multinationals developed rather different approaches to outsourcing. Finally, in conclusion, mixed methods were found to combine numerical and cognitive reasoning that led to a ‘best answer’ to data that otherwise could not be adequately explained. Furthermore, the application of different approaches can lead to research and subsequent management decisions that reflect both the interplay of social and scientific aspects of the world today. 


Keywords: mixed methods, pragmatism, paradigm wars, abduction, empirical phenomenon, case studies


Share |
A Review of Factors and Activities Contributing to Proficient Academic Business Researchers  pp117‑127

Adrian France

Look inside Download PDF (free)

Exploring Complementarities of Productive IT use through Methodological Complementarism  pp128‑138

Natallia Pashkevich, Darek Haftor

Look inside Download PDF (free)

Establishing Typologies for Diverging Career Paths through the Life Course: A Comparison of two Methods  pp139‑149

Amelia Román, Dimitri Mortelmans, Leen Heylen

Look inside Download PDF (free)

Researching Organisational Change in Higher Education: A Holistic Tripartite Approach  pp150‑161

Dr Lois Farquharson, Dr Tammi Sinha, Susanne Clarke

Look inside Download PDF (free)

Investigating the Social Beliefs that Attach to Indigenous Mining in New Caledonia  pp162‑171

Peter Clutterbuck

Look inside Download PDF (free)

Editorial for EJBRM Volume 16 Issue 3  pp172‑172

Ann Brown

Look inside Download PDF (free)