The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 15 Issue 2 / Oct 2017  pp57‑141

Editor: Ann Brown

Download PDF (free)

Editorial for EJBRM Volume 15 Issue 2  pp57‑58

Ann Brown

Look inside Download PDF (free)

Theoretical Data Collection and Data Analysis with Gerunds in a Constructivist Grounded Theory Study  pp59‑73

Teresa Carmichael, Natalie Cunningham

Look inside Download PDF (free)

Towards a More Holistic Understanding of Whole Organizational Networks: Anthropological Approaches in Evolving Markets  pp74‑84

Nicola Mountford, Threase Kessie

Look inside Download PDF (free)

Using Insider Action Research in the Study of Digital Entrepreneurial Processes: A Pragmatic Design Choice  pp85‑98

Kisito Futonge Nzembayie

Look inside Download PDF (free)


The field of entrepreneurship is yet to exhaust the gamut of qualitative design choices for use in researching the entrepreneurial process. For this reason, this paper proposes that insider action research (IAR), with its iterative, immersive and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well‑suited for use in researching the phenomenon. Yet, the paucity of its application in entrepreneurship research, and less so in the emerging digital space, is rather puzzling. Thus, using a real time case study of a new venture creation process in the e‑learning sector, this paper contributes by elucidating how this mode of inquiry might be set up and applied in digital entrepreneurship experimentation. Even though the longitudinal study at hand is still unfolding, the completion of two IAR cycles serves to demonstrate how a symbiotic interweaving of new venture creation and new knowledge production can provide the basis for extracting valuable insights about the digital entrepreneurial process. 


Keywords: insider action research, researching entrepreneurship, digital entrepreneurship


Share |
Psychogeography – Providing a Lens on Corporate Culture and its Potential Impact on Career Success: A Novel and Efficient Approach  pp99‑108

Dorothy Wardale, Linley Lord

Look inside Download PDF (free)

Guidelines for Researchers Using an Adapted Consensual Qualitative Research Approach in Management Research  pp109‑119

A van den Berg, M Struwig

Look inside Download PDF (free)

Delphi Method Variants in Information Systems Research: Taxonomy Development and Application  pp120‑133

Artur Strasser

Look inside Download PDF (free)

Alchemy Methodology ‑ Applying the Arts to Research  pp134‑141

Jocene Vallack

Look inside Download PDF (free)