The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop
Information about The European Conference on Research Methodology for Business and Management Studies is available here






Journal Issue
Volume 14 Issue 2 / Nov 2016  pp71‑167

Editor: Ann Brown

Download PDF (free)

EJBRM Volume 14 Issue 2, 2016  pp71‑71

Ann Brown

Look inside Download PDF (free)

Militating against data fabrication and falsification: A protocol of trias politica for business research  pp72‑82

Anthony Stacey

Look inside Download PDF (free)

Towards a Systematic Approach to Reviewing Literature for Interpreting Business and Management Research Results  pp83‑97

Kambidima Wotela

Look inside Download PDF (free)

Using World Café to Enhance Relationship‑building for the Purpose of Developing Trust in Emotional Intelligence Training Environments  pp98‑110

Lesley Gill et al

Look inside Download PDF (free)

Action Research: Intertwining three exploratory processes to meet the competing demands of rigour and relevance  pp111‑124

Gertjan Schuiling, Derk Jan Kiewiet

Look inside Download PDF (free)

Mixed Methods Research: Insights from Requirements Engineering  pp125‑134

Rozilawati Razali et al

Look inside Download PDF (free)

Making the Case for a Mixed Methods Design in a Bourdieusian Analysis of Family Firms  pp135‑146

Udeni Salmon

Look inside Download PDF (free)

Telling Tales: Storytelling as a Methodological Approach in Research  pp147‑156

Tara Rooney, Katrina Lawlor, Eddie Rohan

Look inside Download PDF (free)

Innovative Methodologies in Qualitative Research: Social Media Window for Accessing Organisational Elites for interviews  pp157‑167

Efrider Maramwidze-Merrison

Look inside Download PDF (free)


Reflexivity is the nature of qualitative research (Lincoln and Guba, 1985; Morgan an Smircich, 1980); implying that through reflectivity exercises researchers are able to demonstrate their research's rigour and also create a treasure trove of ideas and strategies, share the pleasures and agonies of doing qualitative research. The ever‑growing body of knowledge on the strategies for accessing research participants that researchers share, evidences the gains of reflexivity (see the newly injected literature Cunliffe and Alcadipani, 2016; Blix and Wettergren, 2015; Mikecz, 2012). Well, this article does the same; it reflects on the access methodology employed for a PhD research (Maramwidze, 2015) carried out to explore the challenges faced by Foreign Direct Investors (FDI) in the South African banking sector, which involved sampling elite respondents. Similar to other researchers' views on accessing potential research participants, in this case organisational elites, the researcher faced challenges associated with gaining access; as well as the usually high cost of conducting face‑to‑face qualitative interviews. 


Keywords: Keywords: Reflexivity in qualitative research, organisational elites, innovative and diplomatic access strategies, social media, LinkedIn, research students, teaching research methods


Share |