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Journal Issue
Volume 13 Issue 2, ECRM 2015 / Dec 2015  pp63‑93

Editor: Ann Brown

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Editorial for the Special General Issue of the ECRM 2015 Conference  pp63‑64

Ann Brown

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The Influence of Casino Architecture and Structure on Problem Gambling Behaviour: An Examination using Virtual Reality Technology  pp65‑73

Karen Finlay-Gough

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Abstract: The results of three studies are reported which were designed to provide converging evidence of the emotion and gambling behaviour that are induced by casino settings. Two overall macro casino designs were examined in this research: the playgro und design (high ceilings, spacious layout, the inclusion of elements of nature) and the gaming design (low ceilings, maze layout of machines, no extraneous décor). A conjoint study was conducted (n=275) that afforded the measurement of a number of décor variables in combination. Results confirmed that the propensity to gamble beyond planned levels and the level of restoration experienced are both higher for a playground casino than for a gaming casino; higher gambling was reported when travel dista nce to a casino was shorter; higher levels of restoration when a music soundtrack was played. Focus group research (n=24) provided rich descriptions of gambling settings, validating the provision of the desired overall macro designs and specific décor e lements in casinos. Finally a study (n= 445) was conducted using virtual reality technology, a 360º Panoscope, which immersed participants in a casino settings varying in their overall macro design (playground versus gaming), the type of emotion (aro usal versus pleasure) induced by a landing strip (entrance setting) and the inclusion of restorative images in the gambling setting. The findings were particularly dramatic for females exposed to a playground setting: gambling by females was more cons ervative in a playground setting, with positively‑valenced restorative images and with a pleasure‑inducing landing strip. For both males and females exposed to a gaming design, at‑risk gambling intentions were not influenced by landing strip and restorati ve image interventions. The different pattern of results yielded for at‑risk gambling intentions and restoration underscores the potential for research on casino environments to uncover less harmful design elements which have separate effects on these tw o variables. 


Keywords: Keywords: casino environment, environmental emotion, restoration, at-risk gambling, environmental psychology, multi methods


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Achieving a Doctorate Through Mixed Methods Research  pp74‑84

Caroline Stockman

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Reflection‑in‑Addition: Using Reflective logs to Build Research into Undergraduate Projects  pp85‑93

Martin Rich

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