The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 12 Issue 2, ECRM 2014 / Nov 2014  pp75‑167

Editor: Ann Brown

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Editorial for ECRM special issue  pp75‑76

Ann Brown

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Overcoming Barriers: Qualitative Interviews With German Elites  pp77‑86

Hilary Drew

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Equipping the Constructivist Researcher: The Combined use of Semi‑Structured Interviews and Decision‑Making maps  pp87‑95

Reza Mojtahed, Miguel Baptista Nunes, Jorge Tiago Martins, Alex Peng

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The Long, Brown Path Before me’: Story Elicitation and Analysis in Identity Studies  pp96‑106

Ali Rostron

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Abstract: This paper makes a renewed case for the value of the interview as a method for investigating the workplace identities of organisational actors. In particular it addresses interpretivist criticism that interviews merely tell us how the actor would like to be seen, rather than how they behave in practice. Adopting a narrative approach, the method combines story elicitation with analysis based on Levi‑Strauss' concept of mythical thought, in which stories are analysed to not only reveal individual self‑narratives but an underpinning social landscape constructed of selected oppositions within which the individual positions themselves. The paper illustrates the method and its potential by presenting the detailed analysis of one team leader's elicited story. It demonstrates how the method allows not only insight into the team leader's self‑identity but insight into ongoing processes of identity work, by revealing the social landscapes that they construct, the discursive resources they select, reject, challenge and struggle with, and how they position themselves in relation to those resources through narrative. The revealed social landscape and narrative positioning also generates new insight into the particular organisational position of the team leader and the tensions inherent in their position between staff and the organisation. 


Keywords: Keywords: narrative, mythic thought, interviews, identity, discourse, managers


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The Pervasiveness and Implications of Statistical Misconceptions Among Academics with a Special Interest in Business Research Methods  pp107‑120

Frank Bezzina, Mark Saunders

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Using a Learning Contract to Introduce Undergraduates to Research Projects  pp121‑130

Zelma Bone

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Learning Research Methods: How Personalised Should we be?  pp131‑138

Martin Rich

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Exposing the Influencing Factors on Software Project Delay with Actor‑Network Theory  pp139‑153

Zana Ahmedshareef, Robert Hughes, Miltos Petridis

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From Art for Arts Sake to Art as Means of Knowing: A Rationale for Advancing Arts‑Based Methods in Research, Practice and Pedagogy  pp154‑167

Sally Eaves

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