The Electronic Journal of Business Research Methods provides perspectives on topics relevant to research in the field of business and management
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Journal Issue
Volume 11 Issue 1 / Jun 2013  pp1‑50

Editor: Ann Brown

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Editorial for EJBRM Volume 11 Issue 1  pp1‑1

Ann Brown

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Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices  pp2‑15

Michael Tuma, Reinhold Decker

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Equidistance of Likert‑Type Scales and Validation of Inferential Methods Using Experiments and Simulations  pp16‑28

Bjorn Lantz

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The use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis  pp29‑40

Japhet Lawrence, Usman Tar

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When encountering qualitative research for the first time, one is confronted with both the number of methods and the difficulty of collecting, analysing and presenting large amounts of data. In quantitative research, it is possible to make a clear distinction between gathering and analysing data. However, this distinction is not clear‑cut in qualitative research. The objective of this paper is to provide insight for the novice researcher and the experienced researcher coming to grounded theory for the first time. For those who already have experience in the use of the method the paper provides further much needed discussion arising out of the method’s adoption in the IS field. In this paper the authors present a practical application and illustrate how grounded theory method was applied to an interpretive case study research. The paper discusses grounded theory method and provides guidance for the use of the method in interpretive studies. 


Keywords: grounded theory, interpretive, case study, data collection, data analysis, qualitative, quantitative


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Using Photo‑Elicitation to Explore Place Attachment in a Remote Setting  pp41‑50

Joanna Tonge, Susan Moore, Maria Ryan, Lynnath Beckley

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