ISSN 1477-7029
First published in 2002

   


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ECRM: The European Conference on Research Methodology for Business and Management Studies

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Volume 5 Issue 2 July 2007

How Hospitality Industry Managers’ Characteristics could Influence Hospitality Management Curricula
Sjoerd A. Gehrels
CHN University, Leeuwarden, The Netherlands

   

This work in progress doctorate research (EdD) describes the value systems and other driving powers of hotel upper segment restaurant managers (HUSRM’s) and the way that these value systems and driving powers can influence hospitality management curriculum design. The transcripts of six digitally recorded semi-structured interviews were analysed applying grounded theory methodology as first presented by Glaser and Strauss. NVivo7 QSR software was used to support the process of conceptualizing on the answers provided by the respondents.

The research generated elements in the ongoing construction of theory about the characteristics of this specific category of professionals and the application in education. By using grounded theory methodology, theory is constructed from the empirical data. The outcomes of the research provided an overview of the divers value systems and driving powers of the respondents. In value systems most notably 'guest oriented', 'enjoying work' and 'being curious (having an urge to learn)' were mentioned.

As stimuli to go into the hospitality industry and into the specific profession, respondents talked about some special experiences at young age. They were sensitive to social settings in their youth, sometimes in a context with family or friends, that stimulated their interest in the world of professional hospitality offering. Driving powers of 'pull (feeling attracted to the specific industry or segment)' and 'push (disliking other industries or segments)' further channelled the interest of these professionals. Recommendations were made to have value systems, driving powers and other characteristics to be taken into account by hospitality management schools in the curricula content and proximaty to the industry. A moderate alert was issued in relation to schools' size and format as perceived by the respondents.

Keywords: upper segment restaurants, value systems, driving powers, hospitality management curricula.

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Last modified: November 07, 2005
ISSN 1477-7029