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This work in progress doctorate research (EdD) describes the value systems and other driving powers of
hotel upper segment restaurant managers (HUSRM’s) and the way that these value systems and driving powers
can influence hospitality management curriculum design. The transcripts of six digitally recorded semi-structured
interviews were analysed applying grounded theory methodology as first presented by Glaser and Strauss.
NVivo7 QSR software was used to support the process of conceptualizing on the answers provided by the respondents.
The research generated elements in the ongoing construction of theory about the characteristics of this specific
category of professionals and the application in education. By using grounded theory methodology, theory is constructed
from the empirical data. The outcomes of the research provided an overview of the divers value systems and driving powers
of the respondents. In value systems most notably 'guest oriented', 'enjoying work' and 'being curious (having an urge to learn)'
were mentioned.
As stimuli to go into the hospitality industry and into the specific profession, respondents talked about some special experiences
at young age. They were sensitive to social settings in their youth, sometimes in a context with family or friends, that stimulated
their interest in the world of professional hospitality offering. Driving powers of 'pull (feeling attracted to the specific
industry or segment)' and 'push (disliking other industries or segments)' further channelled the interest of these professionals.
Recommendations were made to have value systems, driving powers and other characteristics to be taken into account by hospitality
management schools in the curricula content and proximaty to the industry. A moderate alert was issued in relation to schools'
size and format as perceived by the respondents.
Keywords:
upper segment restaurants, value systems, driving powers, hospitality management curricula.
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