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ECRM: The European Conference on Research Methodology for Business and Management Studies

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Volume 3 Issue 2 September 2005

Tell me a Story – A way to Knowledge

Dan Remenyi
School of Systems and Data Studies, Trinity College Dublin, Ireland

dan.remenyi@tcd.ie

   

Tell me a story, tell me a story
Tell me a story before I go to bed;
You promised me, you said you would,
You gotta give in ‘cause I’ve been good,
Tell me a story before I go to bed.

http://www.poetrylibrary.org.uk/poetry/quote/txtreply.jsp?quote_id=2228

A narrative or a story (and these terms are synonyms) is a fundamental way of understanding our environment and relationships in it and thus it is a key feature of sound research whatever methodological approach has been taken. The skills of story telling are important in both qualitative or interpretive and quantitative research. But it comes into its own in qualitative research where story telling especially as it appears in case studies and action research is of prime importance. In quantitative research a story or narrative is also required to contextualize the work. The argument developed in this paper balances the idea that numerical analysis underpins the most powerful research paradigms.

Keywords and phrases: Story telling, narrative, qualitative research, quantitative research, rhetoric, argument

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Last modified: November 07, 2005
ISSN 1477-7029