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In this paper we present a personal
reflection on the implementation of an online survey, highlighting the
tradeoffs between the potential benefits and pitfalls. It is argued that
casting your net out too wide, in a bid to maximise responses can result
ultimately in a low response rate. We evaluate the experience of
completing an online survey from the perspective of both the researcher
and the respondent to outline the dynamics of the completion and
submission process. Finally, in a bid to assist those interested, a review
of some of the online survey tools is presented.
Keywords:
Questionnaires, Surveys, Research Design, Research Process, Design and
Implementation, Stakeholder Perspectives
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